Banner ads are advertisements that pop up n the computer screen at every website a person will visit. They a typically 14k in size and generally 4 frames . The try to get they participant interested in a message or product. It's a very small space that can have a huge impact on the product or services being used and can generate millions of dollars for a company.

My experiences with banner ads is that I rarely click on them. I also use pop up blockers that gets rid of a lot of clutter, but still some manage to get through. On websites such as nikeid.com

I will click on different banners to navigate the website. If I do use a banner I try to use ones that look crisp and well developed. I think that if it looks good than it is good.

Banner blindness is a concept that I agree with. Most of the time I don't want to be bothered by cheesy, cheap advertisements or " what I just won" ads that go to some site I'm not even interested in. I hope that I will not have to pursue an advertising career that will consist of having to do those sort of ads to get someones attention. Professional looking banners of legitimate companies that don't lead to porn sites or male enhancement sites would make my web surfing experience a lot more enjoyable.