Google

Tuesday, September 25, 2007

This past week we have been studying web analytics. This is the study of the habits of web visitors. According to wikipedia its commercial use is for analyzing traffic to see which aspect of the pages visited get the most attention or which landing pages encourage purchases. On this blog I had next to no traffic, it seems my friends are to busy with careers and children to raise to bother with blogging but I did manage a view hits.

I included a screen shot of my results. Not very impressive. I did like the kind of information presented by Google. It had everything a regular person or professional would need to gage the success or failure of their website. It shows times of when the page was visited, from where the person viewing the page is from, and how long they viewed your page. Having all of that information maybe a bit overwhelming but there would be no excuse for not being able to improve your sites business. If I were a professional I could use this information to see when my peak hours of visits are. Knowing what web browsers are being the most used would help plan the various places to advertise your particular good or service. On mine the two used were FireFox and Internet explorer. I now know that I should put some of my ad budget towards those web Hosts.

Click fraud according to wikipedia is taken really serious in the past few years. Click fraud is when pay-per-click advertising is being used and a person or program imitates users of a web browser to make it look like more people are clicking on to the site then is actually there. I know this is relatively a new crime, but I think it's in the same vain of entrepreneurship as Getty, Rockefeller and Hearst. To rid ones competition by whatever means are available and with new technology comes new opportunity.

2 comments:

jaedubb said...

ur right about having all that information and not being able to inprove on the site. its hard not too improve when you have that vital info right to your advantage.

kur24 said...

Click fraud is serious. It's a good thing that people can be punished for it.

 
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