The video rant of Chris on Youtube is only the flavor of the week. This person now has popped up on talk shows, TRL on MTV trying to parlay a "crazy" persons rant about Britney Spears. This person has a myspace page that's probably getting millions of hits right now. But in 2 weeks the only people are going to wonder is "who was that crazy looking boy/girl that sceamed over how Brit Brit was treated. I for one would not look to that kind of Youtube generated publicity to advertise on. There is no staying power with such an obvious attempt to be famous for 15 minutes. By the way thirteen are up! Now people with somewhat more creditable ambitions of just being a star f***er like Perez Ito aka Perez Hilton.Next

Next is the issue of companies trying the next new thing when trying to move away from their traditional advertising strategies. The Internet is the most fast-paced, fickle, and unforgiving environment in the new age. It is so lighting fast that last years good idea is now old hat by the next year. Old established companies have been somewhat slow to move in to a world they do not understand. After reading 2nd life, it seemed that a made up world of products and interactive avatars actually wasn't a good idea. I agree not every person on the Internet plans on living there for hours at a time. This wasn't a video game, it was the corporate man making a nuisance of itself. I know some popular video games have product placements in their games but that's because they get paid lots of money for it and the developers decide who they want not the companies. If I were to advise anyone to want to pour money into ad banners I would tell to stick with sites that already have some longevity and have lasted more than a year. Hype can help but almost certainly hurts. Then find websites that they think their core audience would pay attention to their ads. If its sports memorabilia that they are selling then they should pick fantasy sports sites and sports news organizations such as ESPNsports.com or yahoosports.com. Nothing can be for sure just watch Youtube or filecabi.net, there is all kinds of crazy material that people will watch.