Online video advertising

The popularity of online advertising has exploded in the last couple of years. I myself have really not gotten into it until recently because they can be quite annoying if you don't have a high speed connection. But now they're not that bad. I myself watch a lot of T.V. on the Internet because I'll miss some programs when they are first aired for example ABC, CBS, and NBC all have their top rated shows online. All you have to do is watch maybe 2 or 3 commercials that are less than 30 seconds while the computer buffers the incoming data. Also it is limited interruption so the person actually gets to see more of the show and less of the commercials. I tend not to notice everything that goes on on screen but I always see movie advertisements on the side of videos I'll be watching. On MSN there are news articles captions that are accompanied by video of a news report. They start out with a 5 or 10 second advertisement then go into the video footage, at least on Youtube and filecabi.net they go into straight content even though those sites have banner ads running up and down the side of the page. I have not seen a web video yet that has had a skin wrapped around it yet.

Some websites like FOX have there video content played in a window, with a company banner at the top of the screen such as AT&T then a commercial before and after the show is over.

User generated content should be a goldmine because it's free. Users upload their content then the website can use that to advertise whatever they want. If a video becomes a sensation then the more hits it gets the more views a web ad gets, it seems pretty simple but maybe its not.

The only thing that I can tell is that advertisers should not get to caught up in online video advertising staying with their traditional bread and butter IMC mix is still in my opinion the best way to get messages out into the public with some of the advertising budget going into emerging technologies and new developments in user related content.

Mission failure

I know I'm supposed to write about optimization, but I only know that it can improve traffic to you website. I could not for the life of me figure out how to put meta tags into my HTML. I'm tired of trying too. For someone who can use this type of programming to their advantage then more power to them. I was also read while trying to find meta tags that most of the sites say knowone is using them much anymore. I went to a place called onlinemetatag to find out what to do. I was very easy to put down information and get a metatag, but it did not want to load on to my blog. If bots are seeking these tags out then having good common key word is the answer. Next I would like to show how much money I've made since joining Adsence. Not much to say the least. I'll think I 'll stick with my current job.